White Paper
Successful promotions in supermarkets
Find out all our tips and best practices for boosting your promotions and their impact on your supermarket sales.
Download guide
Message, POS, dramatization, sales and negotiation, placement and performance analysis... Once you've read this white paper, you'll know all about best promotional practices!
Plan your promotions efficiently
Promotional campaign objectives, product choice, target definition and audience, quantity adaptation and budget forecasting: Sidely reviews all the key points for a successful promotion.
Create your promotion
Which message to use? Which POS and theatrical displays to choose? What to do with negotiated promotions? With Sidely, create an impactful promotion that will drive your target to buy.
Negotiating and selling your promotion
Learn how to prepare your area managers for negotiation meetings. Find out how to feed back information effectively to them in the field, and how to retrieve and pass on important information.
Monitor promotion results
Finally, track the results of your promotions, as well as those of your competitors. Learn how to analyze the results of sales and promotions, and their medium- and long-term impact on your sales.
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