Sidely Blog

EGAlim III: impact on the retail sector

Corentin Malissin

April 17, 2024 - 4 min reading

Assortment giganticness: definition and challenges

Margot Bonhomme

April 2, 2024 - 4 minutes reading

Understanding distributor panels

Margot Bonhomme

March 25, 2024 - 10 min reading

Sales front: definitions and challenges

Alexis Lecomte

March 14, 2024 - 1 min reading

Superstore layers in supermarkets: what is their strategic importance for brands?

Margot Bonhomme

January 29, 2024 - 4 min reading

Known and unknown shrinkage: challenges for brands

Margot Bonhomme

February 09, 2024 - 5 min reading

Back margin: legal and commercial issues for brands

Margot Bonhomme

January 3, 2024 - 3 min reading

Exclusive, selective or intensive distribution: how to choose

Arthur D'Achon

November 15, 2023 - 8 min reading

How to get your products listed in supermarkets

Margot Bonhomme

November 12, 2023 - 9 min reading

Everything you need to know about supermarket distribution

Alexis Lecomte

October 16, 2023 - 7 min reading

The Beer Market

Corentin Malissin

June 27, 2022 - 10 min read

Brands in supermarkets: customer loyalty strategies

Margot Bonhomme

April 24, 2024 - 6 min reading

Shelf headers: 6 steps to convincing your distributors

Alexis Lecomte

April 4, 2024 - 4 minutes reading

Segmenting your points of sale: a guide to retail brands

Arthur d'Achon

March 21, 2024 - 6 min reading

How to position yourself against private labels

Margot Bonhomme

March 12, 2024 - 4 min reading

Kakemono: is it still a good investment for your brand in supermarkets?

Corentin Malissin

March 7, 2024 - 4 min reading

Shop in shop in supermarkets: best practices for your brand

Artur d'Achon

February 13, 2024 - 4 min reading

Marketing mix in supermarkets: a mini guide for brands

Corentin Malissin

January 24, 2024 - 8 min reading

Pricing policy: challenges for brands present in supermarkets

Alexis Lecomte

December 28, 2023 - 5 min reading

How to optimize product assortments in supermarkets?

Margot Bonhomme

December 12, 2023 - 8 min reading

Flagship products in supermarkets: challenges and strategies

Arthur d'Achon

December 11, 2023 - 6 min reading

Assortment strategy: how to define your brand's offer in supermarkets

Margot Bonhomme

December 7, 2023 - 13 min reading

Planogramme: how to boost your brand's impact in supermarkets

Corentin Malissin

December 5, 2023 - 6 min reading

Sales promotions in supermarkets: the keys to success for brands

Margot Bonhomme

November 21, 2023 - 7 min reading

Shelf space survey: 8 benefits for your brand

Margot Bonhomme

November 14, 2023 - 7 min reading

Digital distribution and value distribution: 5 minutes to understand everything

Alexis Lecomte

November 13, 2023 - 5 min reading

Exclusive, selective or intensive distribution: how to choose

Arthur D'Achon

November 15, 2023 - 8 min reading

Catchment areas: challenges for distributed brands

Margot Bonhomme

October 27, 2023 - 7 min reading

The challenges of multi-channel strategy for retail brands

Margot Bonhomme

October 26, 2023

Sales data to the rescue of field sales staff

Arthur d'Achon

December 8, 2021 - 5 min reading

Commercial sectorization for your supermarket brand: 10 key techniques

Arthur d'Achon

April 17, 2024 - 10 min reading

Sales index: improve your retail performance

Margot Bonhomme

April 10, 2024 - 7 min reading

Shelf headers: 6 steps to convincing your distributors

Alexis Lecomte

April 4, 2024 - 4 minutes reading

Segmenting your points of sale: a guide to retail brands

Arthur d'Achon

March 21, 2024 - 6 min reading

Motivate your area managers: 8 managerial techniques that work

Margot Bonhomme

March 21, 2024 - 3 min reading

5 key KPIs to excel in the retail sector

Margot Bonhomme

February 26, 2024 - 3 min reading

Sales agencies in supermarkets: how to increase your profitability

Margot Bonhomme

February 20, 2024 - 6 min reading

Substitute sales force in supermarkets: benefits and winning recipes for brands

Alexis Lecomte

February 6, 2024 - 10 min reading

Accelerate the listing of your products following central agreements

Margot Bonhomme

January 17, 2024 - 5 min reading

DNV business challenges and how to meet them

Margot Bonhomme

December 20, 2023 - 10 min reading

How to monitor sales performance in the retail sector?

Margot Bonhomme

December 17, 2023 - 7 min reading

How to help your sales force plan their sales rounds effectively

Alexis Lecomte

November 23, 2023 - 9 min reading

Digital distribution and value distribution: 5 minutes to understand everything

Alexis Lecomte

November 13, 2023 - 5 min reading

Sales: 11 reasons why you should do without Excel

Alexis Lecomte

October 9, 2023 - 8 min reading

Discovery plan: key techniques for turning prospects into customers

Corentin Malissin

September 22, 2022 - 7 min reading

How to optimize your sales route plans

Alexis Lecomte

September 1, 2022 - 4 min reading

How to set goals - The SMART method

Arthur d'Achon

March 10, 2022 - 5 min reading

Optimize your sales performance with the OKR method

Alexis Lecomte

8 March 2022 - 5 min reading

How to build a sales argument - The SIMAC method

Corentin Malissin

5 March 2022 - 5 min reading

How to respond to objections - The ADERA method

Arthur d'Achon

March 1, 2022 - 4 min reading

Actions your field sales operations teams should take

Alexis Lecomte

31 January 2022 - 4 min reading

5 tips to improve your sales time management

Alexis Lecomte

14 January 2022 - 4 min reading

How to perform in cold calling - Download our script

Alexis Lecomte

September 14, 2020 - 1 min reading

6 reasons to use smartphones to accelerate business development

Arthur d'Achon

September 3, 2020 - 2 min of reading

Time management: how to improve sales performance

Arthur d'Achon

22 June 2020 - 5 min reading

The 7 key sales performance indicators

Alexis Lecomte

April 10, 2020 - 6 min reading

How to anticipate and avoid delisting by your distributors

Margot Bonhomme

March 5, 2024 - 4 min reading

Shop in shop in supermarkets: best practices for your brand

Artur d'Achon

February 13, 2024 - 4 min reading

Known and unknown shrinkage: challenges for brands

Margot Bonhomme

February 09, 2024 - 5 min reading

POS: how to differentiate your brand in supermarkets

Margot Bonhomme

February 01, 2024 - 9 min reading

Accelerate the listing of your products following central agreements

Margot Bonhomme

January 17, 2024 - 5 min reading

How can you improve the presence and visibility of your products in-store?

Margot Bonhomme

December 22, 2023 - 6 min reading

How to optimize product assortments in supermarkets?

Margot Bonhomme

December 12, 2023 - 8 min reading

Price-volume effect: analyze your brand's sales trends in supermarkets

Corentin Malissin

December 26, 2023

Digital retention in supermarkets: calculation, analysis and challenges

Margot Bonhomme

December 13, 2023 - 6 min reading

Trade marketing: understanding and mastering techniques

Margot Bonhomme

December 19, 2023

Category management: master the basics in 5 minutes

Alexis Lecomte

December 15, 2023

Assortment strategy: how to define your brand's offer in supermarkets

Margot Bonhomme

December 7, 2023 - 13 min reading

Planogramme: how to boost your brand's impact in supermarkets

Corentin Malissin

December 5, 2023 - 6 min reading

Sales promotions in supermarkets: the keys to success for brands

Margot Bonhomme

November 21, 2023 - 7 min reading

Shelf space survey: 8 benefits for your brand

Margot Bonhomme

November 14, 2023 - 7 min reading

How to get your products listed in supermarkets

Margot Bonhomme

November 12, 2023 - 9 min reading

Successful supermarket promotions: a mini guide for brands

Margot Bonhomme

November 11, 2023 - 7 min reading

Supermarket checkouts: how your brand can obtain and analyze them

Arthur D'Achon

November 9, 2023 - 7 min reading

Dramatization: 7 techniques to sell more in supermarkets

Margot Bonhomme

November 8, 2023 - 6 min reading

How to get your distributors to lower their margins

Alexis Lecomte

November 5, 2023 - 8 min reading

Facing: how to negotiate visibility for your products in supermarkets

Margot Bonhomme

November 1, 2023 - 5 min reading

How to animate your distribution network

Arthur D'Achon

October 30, 2023 - 6 min reading

The complete guide to retail merchandising

Alexis Lecomte

October 2, 2023 - 15 min reading

How to improve customer experience in 7 steps

Alexis Lecomte

June 16, 2020 - 4 min reading

Understanding distributor panels

Margot Bonhomme

March 25, 2024 - 10 min reading

The checklist for choosing your CRM/SFA in 2024

Margot Bonhomme

January 5, 2023 - 6 min reading

Mobile CRM: why it's the future of sales

Corentin Malissin

January 17, 2022 - 4 min reading

Implementing a CRM: how to take the plunge with confidence

Arthur d'Achon

February 16, 2022 - 7 min reading

Why adopt SFA software?

Corentin Malissin

24 December 2021 - 6 min reading

Must-have mobile applications for field sales

Arthur d'Achon

6 January 2022 - 3 min reading

Why invest in a CRM

Alexis Lecomte

April 23, 2020 - 6 min reading